Bhagavad Gita 7.20

They in whom wisdom is obscured by one desire or another, worship the lesser powers, practicing many rites that vary according to their temperaments.

कामैस्तैस्तैर्हृतज्ञानाः प्रपद्यन्तेऽन्यदेवताः।
तं तं नियममास्थाय प्रकृत्या नियताः स्वया॥

kāmaistaistairhṛtajñānāḥ prapadyante'nyadevatāḥ|
taṃ taṃ niyamamāsthāya prakṛtyā niyatāḥ svayā||

English translation (above): Shri Purohit Swami (1935), public domain. Sanskrit text via github.com/gita/gita (Unlicense).